Fresh Horses

header social media


Social Media

For many businesses, the concept of managing their social media presence can be daunting. How can already overextended business owners be expected to handle day to day operations, manage their staff and represent the voice of their brand multiple times daily across a dozen or so social networks? The very notion seems taxing, tedious and impossible to keep up with for those who aren't already networked in.

 

Fresh Horses can keep you in the loop.

 

Our social media services start with a comprehensive overview of your business, so we can determine which platforms will be right for you. Newfangled technology seems to pop up every other day and, no, you don't necessarily need to be everywhere at once! We tailor your content strategies to optimize your business' reach on specific platforms, such as Google+, Facebook, Twitter, LinkedIn Company Pages, LinkedIn Personal Pages, Instagram, Pinterest, YouTube and Houzz.

 

You see, the not-so-secret key to social media is to create content. Good content. Content that people will retweet, repin, stumble, bookmark ad infinitum. Because it matters to them. Because it made them laugh. Because they want to share.

 

We create content for our premium social media clients, establishing their business as an expert in the field while personifying their online voice. We generate original content such as writing blog posts, press releases, ebooks, etc. but may also share relevant information from your friends, peers and followers, since one of the best ways to harness the power of social media is to encourage community building and conversation.

 

We can create custom graphics for timeline photos, profile photos and channel art to maintain your online branding. We also offer photography services, which is especially popular with clients in the realty and remodeling industries.

 

If you dream it, Fresh Horses can make it happen. Our skill sets include social media strategy, graphic design, typography, software development, illustration, copywriting and more. We are especially fond of designing and implementing strategic marketing integrations that benefit your business.

 

That's just what we do. And we love what we do.

 

Case Studies

Client:
The Monarch

Job Description:
Launch the social media presence of a new bar and restaurant within Wichita's Delano District. A higher-end restaurant and bar geared towards creatives, it was important to establish a consistent look and feel of the graphics as well as a consistent tone of voice across all platforms.

Challenges:
It is always challenging to birth a brand new social media identity. Establishing momentum is a primary challenge, especially for the food/drink industries, and requires convincing a few dozen early adopters that they get value from following these new channels. For this client, we photographed several events, created custom Facebook Apps featuring their menus, culled content from many sources, promoted specials and more. Using social media scheduling software and twice monthly interviews with the business owner, we were able to schedule posts far enough in advance to remain cost-effective for the client's budget but with enough flexibility to remain timely.